Athletic Annex

Organic Search Traffic Increased by 196.08%

SEO

"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."

Ben S. - Partner

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Challenge & Early Steps

Athletic Annex aimed to grow organically by driving more traffic, improving interaction with website visitors, and ultimately increasing sales. As their business expanded, they recognized the need to optimize their online presence for better visibility and engagement. The challenge was not only to attract more visitors but also to ensure a seamless, user-friendly experience that would encourage conversions.

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196.08% Growth in Organic Traffic

Combining strategies to shape the website for optimal SEO performance, LanternSol focused on extensive keyword research, HTML header optimization, GSC troubleshooting, internal linking, and off-page link building. By taking over the SEO, we implemented a combined approach to enhance on-page technical SEO, improve the website's communication with Google, and boost content creation and backlink efforts for wider exposure. After one year of working together, we achieved a 15.38% increase in Ahrefs Domain Rating, a 185.71% increase in organic keywords, and a 238.27% increase in keywords ranking in the top 10. Organic search traffic grew by 196.08%, and backlinks increased by 26.67%, leading to a significant overall improvement in the website's SEO performance.

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185.71% Increase in Organic Keywords

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Athletic Annex

Organic Search Traffic Increased by 196.08%

Tib Bar Guy offers Innovative Fitness Equipment Designed for Home & Comercial Gyms.
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.

Needs

SEO

Industry

Wellness and Fitness

"Lantern Sol helped us find our feet as we transitioned to Shopify. We have seen tremendous growth in high-ranking keywords and our organic growth is up 3x year-over-year."

Ben S. - Partner

Challenge & Early Steps

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196.08% Growth in Organic Traffic

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185.71% Increase in Organic Keywords

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Athletic Annex

Organic Search Traffic Increased by 196.08%

SEO

Needs

Industry

Challenges

Listings were flagged or suppressed due to non-compliant main images with added graphics and text. Product variations were published as separate listings, fragmenting customer experience. Reviews were scattered across listings, weakening overall social proof. Users faced confusion when selecting options, leading to drop-offs and missed conversions.

Results

After our partnership with Lantern Sol

Increase in Conversions

+390%

Enhancement in ROAs

+281%

Email Revenue Achieved

+$280k

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Optimized titles and enriched listing details are expected to boost keyword relevance and search visibility. Clearer variation logic and structured presentation simplify customer decision-making, contributing to higher conversion potential. Consolidated reviews enhance trust by centralizing social proof. With compliant images and fully optimized content, listing suppressions are eliminated. The overall storefront now delivers a unified, branded, and seamless shopping experience.