Equipt

A core-deep web redesign

WEB REDESIGN + SHOPIFY DEVELOPMENT

"Jay and the LanternSol team were not only a pleasure to work with, but also knew exactly the messaging, placement, detail and conversion needed to add. Highly recommend! We took our existing site and leveled it up. They knew the exact tone to achieve and while he had major experience in fitness made sure it was specific also to ours."

Tyler K - Owner.

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The Challenge

Equipt is a website specializing in making fitness products as aesthetically pleasing as they are functional. Their site was intended to sell a lifestyle rather than a product and to demonstrate that the elements that help you tone your body can also be part of your home decor.

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Custom Website Built

Some of the critical elements for this site are photos and color. Photography is the main element on this page, and all the design elements work around giving a friendly and calm experience with impactful images that connect you with a lifestyle instead of a product.

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Critical Elements

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Navigation And Aesthetic

Finally, we optimized the user's navigation by simplifying the menu and making the choices more accessible by integrating a more user-friendly way of navigating the page. We give each product a moment to shine and show how they can bring joy to the client's life.

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Equipt

A core-deep web redesign

Tib Bar Guy offers Innovative Fitness Equipment Designed for Home & Comercial Gyms.
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.

Needs

WEB REDESIGN + SHOPIFY DEVELOPMENT

Industry

Wellness and Fitness

Tyler K - Owner.

The Challenge

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Custom Website Built

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Critical Elements

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Navigation And Aesthetic

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Equipt

A core-deep web redesign

WEB REDESIGN + SHOPIFY DEVELOPMENT

Needs

Industry

Challenges

Listings were flagged or suppressed due to non-compliant main images with added graphics and text. Product variations were published as separate listings, fragmenting customer experience. Reviews were scattered across listings, weakening overall social proof. Users faced confusion when selecting options, leading to drop-offs and missed conversions.

Results

After our partnership with Lantern Sol

Increase in Conversions

+390%

Enhancement in ROAs

+281%

Email Revenue Achieved

+$280k

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Optimized titles and enriched listing details are expected to boost keyword relevance and search visibility. Clearer variation logic and structured presentation simplify customer decision-making, contributing to higher conversion potential. Consolidated reviews enhance trust by centralizing social proof. With compliant images and fully optimized content, listing suppressions are eliminated. The overall storefront now delivers a unified, branded, and seamless shopping experience.