Despite doubling our spending, we consistently hit and exceeded monthly ROAS goals (3.5x goal vs 4.54x all-time ROAS). In the first 60 days, we got +390.59% increase in conversions and bolstered our CVR by +19.17%, driven by enhancements in traffic quality. Which led to a notable reduction in ad CPC (-18.61%) due to improved Quality Scores. Our campaign's CTR increased by +11.57%, and we gained a +7.32% share of voice increase in click share. In our first 4 months together, we amplified our advertising expenditure by 700%, and achieved a 281% boost in ROAs. This strategy yielded a 7,028% surge in the account's conversion value, accomplished by a synergistic approach of scaling spend and optimizing revenue. Through harnessing Meta's best practices, with features such as Advantage+ Shopping campaigns and Meta Shop ads, we successfully expanded our revenue in a profitable manner.