Equi

A vegan face lift for a magical brand

WEB RE-DESIGN & SHOPIFY DEVELOPMENT

"LanternSol was very patient to understand what my goals were. He was super quick to deliver to very tight timescales and accommodating of my numerous changes while I consulted with my team. He also had interesting new ideas which we implemented. Would highly recommend and use again. Thank you very much."

Ekwy - Founder

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The Challenge

Equi wanted a facelift for their brand and a way to engage with shoppers with a new means — subscriptions. Because Equi wasn't allowing users to make repeat subscription purchases on their products, they were leaving a lot of money on the table.

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Custom Website Built

Combining strategies to shape the website as good as possible to improve their SEO and the way Google and customer interact with it: extensive keyword research, HTML header optimization, GSC troubleshoot, internal linking, off-page link building.

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Improve Organic Traffic

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End-To-End Goal Conversion For Clean Analytics

Without understanding your data, it's impossible to know what's really driving the results. We implemented end-to-end conversion tracking so we could better understand the various touch points customers experienced in their lifecycle, and honing in on which channels to double down on.

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Equi

A vegan face lift for a magical brand

Tib Bar Guy offers Innovative Fitness Equipment Designed for Home & Comercial Gyms.
Based on Cincinnati, Ohio. They elevate people’s trainings with their specialized equipment.

Needs

WEB RE-DESIGN & SHOPIFY DEVELOPMENT

Industry

Wellness and Fitness

Ekwy - Founder

The Challenge

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Custom Website Built

No items found.

Improve Organic Traffic

No items found.

End-To-End Goal Conversion For Clean Analytics

No items found.

Equi

A vegan face lift for a magical brand

WEB RE-DESIGN & SHOPIFY DEVELOPMENT

Needs

Industry

Challenges

Listings were flagged or suppressed due to non-compliant main images with added graphics and text. Product variations were published as separate listings, fragmenting customer experience. Reviews were scattered across listings, weakening overall social proof. Users faced confusion when selecting options, leading to drop-offs and missed conversions.

Results

After our partnership with Lantern Sol

Increase in Conversions

+390%

Enhancement in ROAs

+281%

Email Revenue Achieved

+$280k

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Optimized titles and enriched listing details are expected to boost keyword relevance and search visibility. Clearer variation logic and structured presentation simplify customer decision-making, contributing to higher conversion potential. Consolidated reviews enhance trust by centralizing social proof. With compliant images and fully optimized content, listing suppressions are eliminated. The overall storefront now delivers a unified, branded, and seamless shopping experience.